VanMoof Rolls Out S6 Series Under Fresh Leadership

Amsterdam, August 2025 — Dutch e-bike trailblazer VanMoof, under its revitalised leadership since acquisition by McLaren Applied via its e-scooter division Lavoie, has unveiled its flagship S6 Series, marking a new chapter for the brand following its 2023 bankruptcy.

From Collapse to Comeback

Founded in 2009 with a mission to craft the perfect urban commuter bike, VanMoof rapidly gained a cult following for minimalist, tech-rich designs that integrated batteries, motors, GPS tracking, and a “peace-of-mind” anti-theft guarantee. But rapid scaling, custom-heavy production, and underdeveloped after-sales support culminated in a 2023 bankruptcy. McLaren Applied’s subsidiary Lavoie acquired the brand, inheriting both the design legacy and the need to rebuild trust and infrastructure.

Since then, VanMoof has strengthened its service network with 250+ repair centres and 130 sales partners across 13 EU countries—a crucial foundation to support its brand relaunch.

The S6 Series: Familiar Form, Refined Function

At Micromobility Europe 2025, Co-CEO Eliott Wertheimer unveiled the S6 and S6 Open models, heralding the long-awaited return of VanMoof. The design maintains the classic slim profile seen in previous S-series but is overhauled internally for durability, serviceability, and comfort.

Key Features:

• Powertrain: 250 W front-hub motor, delivering up to 68 Nm of torque, with four pedal-assist levels and a traditional “Boost Button” for short bursts.
• Battery & Range: A hidden 487 Wh Panasonic battery powers up to 150 km in eco mode (or ~60 km under full power).
• Shifting: A fully mechanical 3-speed AutoShift hub (upgraded from the problematic electronic shifter of past models) ensures reliable gear changes.
• Convenience & Comfort: Peak Design Slimlink phone mount, optional 30 mm suspension seat post, brighter LED halo power indicators, and modular wiring for easy service.
• Security: Enhanced anti-theft (granular location tracking, Apple Find My support, Kick Lock) plus a 1-year Theft-Proof service—VanMoof recovers or replaces stolen bikes within 14 days.
• Build & Ride Feel: Step-over S6 weighs ~23.5 kg (27.5-inch wheels); lower-step S6 Open weighs ~22.5 kg (24-inch wheels). Prices start at €3,298, with deliveries launching in August for the Netherlands, Germany, France, Belgium, and expanding to other EU markets later.

Brand Promise:

Paired with an extended three-year warranty, VanMoof’s comeback focuses as much on reassurance as innovation.

Early Impressions: Poise, Polish, and Progress

Hands-on testers from The Verge and Stuff noted marked improvements in smoothness, quieter operation, visual clarity, and overall ride quality—while acknowledging the uphill battle to regain customer trust after past shortcomings. Feedback highlights a reborn brand prioritising reliability: modular design, quieter tech, intuitive experience, and a smarter support infrastructure.

How PIXAR Shines with Urban & Foldable Value Picks

As VanMoof targets premium urban commuters, PIXAR stands out with two practical, EU-compliant models that balance performance and affordability: the PIXAR Cruiser (city-focused commuter) and PIXAR Rusher (compact foldable)—ideal alternatives for riders seeking function without the premium price tag.

• PIXAR Cruiser City Electric Bike: Tailored for daily urban rides, with a sturdy frame and comfort-focused details.

• PIXAR Rusher Foldable Electric Bike: Designed for portability, perfect for short commutes or storing in small spaces.

Comparison Table

Final Takeaway

VanMoof’s S6 Series signals a promising reinvention: smart hardware, expanded support, and refined rides—backed by McLaren-level engineering and an extended warranty, it’s a strong play for premium riders.

For those balancing urban practicality and budget, PIXAR’s options shine:

• PIXAR Cruiser: A reliable city companion with long range and comfort, under 1,000€.
• PIXAR Rusher: Ultra-portable folding design for easy storage/commutes, under 1,000€.
  

Whether you’re drawn to VanMoof’s heritage and premium polish or PIXAR’s accessible, functional approach, today’s EU e-bike market offers clear, distinct choices—and the real winner is the rider.